In the end, my coffee misadventures in Bali led me to a valuable realization: the strength of a well-established brand like Starbucks lies not only in its product but also in the sense of comfort and reliability it provides to travelers in unfamiliar lands. Bali had surprised me with its coffee, and Starbucks had provided a comforting contrast, turning my coffee journey into a delightful and memorable experience, all thanks to the power of a strong brand.

Faced with declining cultural relevance, Sprite sparked a brand turnaround starting in 2018 by evolving its dated "thirst-quenching" identity into an edgier, youth-focused brand centered on self-expression and individuality.